RESUME

Nice Kicks is a sneaker media platform that covers industry news and release dates. With over 5 million followers, Nice Kicks is one of the leading sneaker media outlets.

• Coordinate social media posts to enhance website traffic & engagement on Instagram, Twitter, Facebook, & TikTok.
• Manage main brand account & several verticals.
• Write, produce, & film original short form content for Instagram, TikTok, & YouTube.
• Work with social & editorials teams to pitch original content ideas, interview prospects, events, & other opportunities for engagement.
• Pitch, conceptualize, & create paid content campaigns with the partnerships department to drive revenue.
• Real-time reporting on breaking news & special events.
• Write daily news articles & sneaker product info, as well as feature writing & profiles.
• Scan the internet & track trends for content aggregation.

WeGet was a former LA-based eCommerce startup and shopping app.

• Managed influencer roster & outreach for social media marketing.
• Orchestrated marketing calendar & assured the delivery and contents of PR packages.
• Wrote condensed copy for short-form content such as social media, landing pages, and ads.
• Wrote bulletins, brochures, sales letters, and blogs, to heighten brand voice and encourage sales.
• Formulated marketing emails, social media captions, and social media scripts for influencer marketing.
• Created product names and product descriptions for as many as 1,000 products per week, including women’s, men’s, kids, shoes, accessories, and more.

Never Be Alone Again: How Bloghouse United the Internet & the Dancefloor is a book by Lina Abascal. I worked alongside Lina to archive the dance music, pop-culture, and internet trends of the “Indie Sleaze” era.

• Thoroughly transcribed artist interviews to ensure accuracy as well as provided fact-checking, arrangement, and file organization.
• Successfully promoted the book’s Kickstarter page and doubled our initial goal, elevating the book to be released under University of Texas Press in Winter 2021.

1AM Radio is a music discovery and pop-culture news media platform.

• Expanded the website’s subject matter, created daily web articles, developed blurbs for social media content, and assisted with project management.
• Arranged interviews with artists such as 070 Shake, Kehlani, and Saweetie.
• Reviewed albums, music videos, singles, and other artwork.
• Met with sponsors and organizing committees to plan scope and format of events. Clients include Puma, Avion Tequila, Homeboy Industries, ComplexCon, and Dash Radio.

CHROME was a blog I started in 2014 that covered music, fashion, art, and culture.

• Created original editorial content ranging from copy to creative direction.
• Executed feature profiles, album reviews, pop-culture news articles, think pieces, and more.
• Used WordPress to draft articles and create website design.
• Produced all editorial photoshoots and orchestrated all collaborative talent; photographers, stylists, MUAs, and talent.

• Organized weekly marketing missions and logged all data to contribute to market research.
• Executed marketing activities to promote Red Bull products and special events by working with regional marketing managers.

• Spearheaded new market regions with a special interest in Phoenix’s Latino community.

• Coordinated special events across a total of 5 universities including Arizona State University, University of Arizona, Northern Arizona University, Grand Canyon University, and University of New Mexico.

• Developed marketing strategies based on knowledge of consumption objectives and market characteristics.

• Daily travel throughout the greater Phoenix area to complete marketing missions.
• Occasional travel for promotional activities, special events, and team-building.

• Met with the Trending Radio team on a weekly basis to discuss upcoming promotions, music trends, and playlist curation.
• Created original games, contests, and on-air competitions for giveaways and prizes.
• Made promotional appearances at events in the Phoenix area to market the radio station.
• Hosted promotional events with live broadcast over radio.
• Assisted with the organization of live in-studio performances.